Business to Business Exhibitions Background Business to Business Exhibitions (BtoB) creates and delivers business support projects and events for a range of regional and national clients. BtoB is a niche business services organisation that helps small businesses to grow and large businesses to foster new suppliers in their supply chain. BtoB clients win an average of £20,000 of new business for £1,000 invested. A key component in the success of BtoB?s projects is its ability to effectively target new business prospects and manage its own customer databases. Objectives BtoB required two database services to help win more business: better quality marketing data on existing customers and new lists of prospects in different areas and industries. The data needed to be targeted, responsive, cost

Join for free to read