CASE STUDY Turtle & Hughes PROBLEM Not long ago, Turtle & Hughes foresaw a major shift in their marketplace. While attending a series of industry forums, the independent electrical and industrial distributor realized their customers – and their needs – were changing. Many buyers expressed that they wanted more from their distributors when it came to buying products, everything from additional capabilities to easier accessibility. With these new buyer demands and a changing customer base, the electrical services and solutions provider wondered what they could do to maintain their industry- leading position over the next 20 to 30 years. These questions led the company to take on a strategic initiative to create a better customer experience by digitizing their business. Their digit

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