Burrow assembles the perfect customer acquisition strategy with diversified affiliate approach Burrow sought to reach new audiences and convert consumers into customers but they also wanted to avoid the high price tag of customer acquisition in traditional sales and marketing channels, like paid search, social, even PR. The challenge. Burrow turned to Partnerize platform to help tap partner distribution for both its attractive pay-for-performance model and its unique ability to reach broad consumer audiences, with scale, across a wide spectrum of partner types. They sought partners that could bring value across the entire consumer journey, not only in customer acquisition, but in driving brand awareness; thus, converging brand marketing and performance marketing. The approach. For m

Join for free to read