Affiliate channel proves the perfect outlet for Otrium & AMPC on the Partnerize platform. Client success story. Online Fashion Outlet leader, Otrium, is no stranger to success, however, they understood well that the affiliate channel was a necessary lever they needed to engage yet was the missing vehicle in their marketing strategy that could catapult them even further. They began their affiliate program on the Partnerize platform set-up and managed by the consultants from AMPC. Right out of the gate there were some major and distinct components that needed to be satisfied to signal channel success. To begin, Otrium built a channel Incrementality Score to identify the most valuable markets, segments, partners, even promotions, forcing the channel to be first-interaction driven by

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