Case Study
Bukalapak found the perfect solution to increase their daily app downloads by 5x
Bukalapak, an eCommerce giant in South East Asia, realized that their app converted 6x higher than the mobile web, but weren’t sure how to seamlessly take users to the mobile app from the web. After testing and measuring the results of Journeys Web to App, they found the perfect solution to increase their daily app downloads by 5x. Bukalapak, one of the largest online marketplaces in South East Asia, has more than 1.2 million sellers and more than 40 million products. Specifically, Bukalapak knew that their users were engaging with their products on mobile, and that they needed to provide an optimal user experience to increase revenue and conversions. Over a three month period Bukalapak’s traffic exceeded 500 million sessions, the vast majority coming from mobile - with their mo