1 © 2018 memoryBlue memoryblue.com CASE STUDY: Building the Sales Pipeline and Target Database Quickly — Jumpstarting Startup Orchestro Introduction: Compared to larger organizations, small businesses have fewer people who are doing more work, less capital that needs to be stretched further, and a shorter time to show results. For startup companies, these challenges are even more pronounced. In order to succeed, startup companies need to acquire paying customers as quickly as possible. How can they quickly and effectively develop a sales pipeline and revenue stream? They could hire a large inside marketing and sales force to inundate the market and quickly develop the pipeline. Or, they could hire one or two senior salespeople and hope they are able to quickly find enough busin

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