Case Study

Building the foundation for personalisation in Avon’s multichannel business

Building the foundation for personalisation in Avon’s multichannel business

Pages 5 Pages

Building the foundation for personalisation in Avon’s multichannel businessFounded in 1886, Avon represents the fourth-largest pure-play beauty company in the world. Connecting people in more than 70 countries, its 5.6 million Representatives use the power of beauty to transform women’s lives for the better; selling Avon’s beauty products and building their own beauty businesses. Avon believes a better world for women is a better world for all, and is committed to acting for gender equality, speaking out about issues that matter and creating positive change. Together with Avon Foundation, the company has donated over US$1.1 billion, with a focus on tackling gender violence and breast cancer. Summary International beauty giant shares its initial steps on journey to providing a

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