Case Study

Exemplary Multi-Channel Engagement and Location Capabilities with Strong Focus on Digital

Exemplary Multi-Channel Engagement and Location Capabilities with Strong Focus on Digital

Pages 5 Pages

Exemplary Multi-Channel Engagement and Location Capabilities with Strong Focus on Digital CASE STUDY REPORTTBC Bank Location technology 2 TBC Bank is the largest banking group in Georgia with a clear ambition to be the best digital financial services company in the region. The digital capability of TBC Bank is a key area for growth with a focus on a multi-channel distribution platform, which consists of TBC bank branches, payment terminals, ATMs, call centres, internet and mobile banking. As a result of a long-term focus on alternative channels, 88% of all retail transactions were remote in 2017, while the remaining 12% were conducted in branches. 1. Customer Service Survey With unlimited location capabilities, the Xtremepush platform enables TBC Bank to geofence target areas

Join for free to read