Case Study
Building and Cultivating the Client Relationship
As president of Hagan Business Machines of Meadville, Jay Verno’s main objective is to support his customers. To do that well, he must have the full support of his equipment suppliers. Jay explains that he had a multi-year relationship with a market leader in document scanners until their business service model changed. “They started shying away from allowing dealers to perform service, choosing to handle it internally instead. Our customers pushed back, not wanting to buy a product from us that we can’t service for them.” “What was worse,” adds Brent Gaidosh, sales manager of Hagan Business Machines, “was that our previous supplier began undercutting our efforts and calling on our best accounts. It created a bad environment for clients that were otherwise very happy.” “We sig