“When I lived in San Diego, I walked to work each day and passed by dozens of brick-and-mortar retail locations,” recalls Daniel Black, CEO and founder of Dallas-based Glass-Media, Inc. “I realized most of them were using paper signs in their windows to communicate with the outside world.” “I started thinking about how ineffective that was. Here were people whose livelihoods were threatened by online sellers, and the best way they could fight back was to use marketing techniques that were centuries old to engage those in the immediate vicinity of their storefront.” In response, Black and his team designed, developed and commercialized an end-to-end solution that’s bridging the gap between online and physical commerce. It’s helping retail clients boost store traffic, build brand

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