Conduent helped a leading electric automaker strengthen its brand by refocusing social media strategies on engagement, reach, and positive energy. Their team monitored and analyzed activity, optimized content across X, Instagram, and TikTok, and expanded social presence into 13 languages and markets. Efforts included influencer engagement, content testing, competitive analysis, and revamped recruitment to attract digitally savvy talent. Outcomes included a 225 percent growth in re-shares and replies, an 8–11 percent rise in buyers influenced by online activity, a 1,000 percent surge in Instagram engagement, increased YouTube activity, and new marketing standards for testing content and communications.

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