Case Study

Build.com boosts catalog revenue by 75% with better insights into customer behavior

Build.com boosts catalog revenue by 75% with better insights into customer behavior

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Headquarters Chico, CA Operating Revenue $950 million Industry Retail EMPLOYEES 625 Infor product Infor® Birst Website build.com About the company Based in Chico, Calif., Build.com is innovating the online home improvement retail space. Build.com creates a unique shopping experience by providing an end-to-end solution from inspiration to installation. Build.com, the third-largest online home improvement company, is among the online category leaders in plumbing, lighting, door hardware and ventilation. Requirements ¦ Eliminate high-touch marketing and sales efforts to decrease cost of customer acquisition ¦ Analyze customer marketing and sales frequency vs. average customer spend ¦ Combine data from web clickstreams to sales records to identify customer value and payback ¦ Optimize ma

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