VENUE MANAGEMENT FOOD SERVICES & HOSPITALITY TICKETING & FAN ENGAGEMENT SpectraExperiences.com Challenge Larimer County built the Budweiser Events Center in 2003, located on The Ranch Events Complex, to offset other building losses by generating $300,000 annually in revenue. The goal was to open the new building and establish Northern Colorado as a separate market from Denver. Solution • Established relationships with promoters, advertisers

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