Mullins Center Amherst, MA
Mullins Center Amherst, MA
1 PagesVENUE MANAGEMENT FOOD SERVICES & HOSPITALITY TICKETING & FAN ENGAGEMENT SpectraExperiences.com Challenge The Mullins Center at the University of Massachusetts opened in 1993 under private management and operated at a loss every year. Looking to turn a profit at the Mullins Center, UMass hired Spectra in 2004. Solution • Improved promoter relationships and created booking deals that include sharing food and beverage, merchandise, and convenie
