Case Study

Brooks Brothers combats disruption, finds ‘The Holy Grail of endless aisle’

Brooks Brothers combats disruption, finds ‘The Holy Grail of endless aisle’

Manhattan helped Brooks Brothers optimize ecommerce fulfillment and omnichannel capabilities with Manhattan Active® Omni. The solution enabled the retailer to fulfill online orders directly from its 170 local stores instead of a single distribution center, allowing sales of inventory at full price rather than marked-down products. During the COVID-19 pandemic, this flexibility was vital as the retailer shifted to 100% digital sales, improving inventory visibility, order management, and customer experience across all channels.

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