British Airways Holidays
British Airways Holidays
2 PagesCLIENT: British Airways Holidays PROJECT : The Tropical Beach BRIEF CUNNING were briefed by British Airways Holidays to create a high profile launch event that would capture both media and consumer attention for the launch of British Airways Holidays’ first-ever tropical beaches brochure. The event had to appeal to a younger audience as well as reach British Airways’ core target of affluent ABC1 professionals. IDEA In essence, we wanted t
