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Bringing Cultural Aspirations to Life

Bringing Cultural Aspirations to Life

Point B
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Case Study: Bringing Cultural Aspirations to Life Copyright © 2015 Point B. All rights reserved. pointb.com Challenge The brand operations group of a global retailer was struggling to find its team identity. The ongoing challenge of working for a company that is continually creating bigger, better, ever more eye-catching brand events and having to “one-up” its own last events required the team to not only be creative, but

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