Case Study

BrightSign Media Players Drive Interactive Digital Transformation in Best Buy Canada Experience Stores

BrightSign Media Players Drive Interactive Digital Transformation in Best Buy Canada Experience Stores

Pages 4 Pages

Best Buy Canada is a leading omnichannel technology retailer with a formidable presence, operating the Best Buy, Best Buy Mobile and Geek Squad brands. The company’s physical retail footprint of 134 big box Best Buy stores and an additional 49 Best Buy Mobile stores spans from coast to coast. Several years ago, Best Buy Canada anticipated the growing need to provide today’s consumer with increased interactivity and design in a physical retail experience. To that end, the company embarked on a multi-year effort to enhance approximately 30 of its premier experience store locations across Canada with new interactive digital signage. BrightSign Media Players Drive Interactive Digital Transformation in Best Buy Canada Experience Stores Best Buy Canada’s state-of-the-art experience store

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