Takko adopts BrightSign to spearhead move into Russia Over 150 players used in fashion chain’s first non-EU stores Takko Fashion, one of Europe’s leading value fashion retailers with 1,700 outlets, is using 168 BrightSign XD230 players to drive video walls and screens in its 28 new Russian stores. The players were supplied by Interactive Multimedia Solutions (IMS), the BrightSign reseller in Russia. Evgeniy Kozlovskiy of Takko commented, “This is a completely new market for us, and we are keen to create a strong presence. Takko uses digital signage extensively in its Russian stores to enhance the experience of its young and fashion-conscious customers. An important factor in selecting the players was BrightSign’s reputation for reliability as well as their very competitive

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