Case Study

Breaking The Mould: Building Consumer Confidence For Advanzia’s New Style Credit Card

Breaking The Mould: Building Consumer Confidence For Advanzia’s New Style Credit Card

Pages 8 Pages

Breaking the Mould B u i l d i n g c o n su m e r co n fi d e n ce f o r Advanzia’s new style credit card “Transcom has proved that it can align itself with our business objectives around revenue, cost and business sustainability. To my mind, this is the definition of a truly successful out - sourcing partnership.” Pieter Verhoeckx, Chief Customer Relations Officer for Advanzia 40% cost reductionIn 2005, the newly-formed Advanzia Bank set

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