The Objective Conversion Goal – Increase Email CTOR Barely 23 percent of online retailers are able to deliver personalization to some degree. This brings us to the ‘yearly round-up’ email campaign built by marketers at DSP Blackrock. DSP Blackrock realized the high-intensity impact of personalization early on. For this, they enlisted the help of WebEngage’s Marketing Automation platform to create intelligent campaigns that had as many as 6912 variations. The Solution Send a new year greeting to customers, but tad differently from how others do: leverage the transaction history of customers to send a personalized summary of good (and not-so- good) decisions that the customer made over the year. To execute such an effective email personalization, WebEngage provided them with

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