Case Study
Brands2Life put SHL at the heart of the talent debate
Brands2Life put SHL at the heart of the talent debate We put SHL at the heart of the talent debate If anything, economic turmoil has intensified the war for talent. Anything businesses can do to deploy their people more effectively, or retain them longer, helps them run a more efficient bottom-line. We built the Talent Insight is Foresight campaign from the core SHL value proposition and drove an internal communications campaign to embed the messages among SHL’s leadership team. Themes included succession planning, diversity in the board room, global leadership skills and graduate employment. We directly supported sales and generated over 100 pieces of coverage (including eight pieces of broadcast, two BBC News features and 14 in The Financial Times). Ultimately, this helped create a fa