Brand Development Re-engineered website and recruitment material The Challenge A little-known industry Make sourcing sexy A corporate headquarters in “the middle of nowhere” A workspace that didn’t reect Red Oak’s personality Highlights Re-engineered website and recruitment materials Infographics dening the benets of generic sourcing Dynamic recruitment materials that attract the most sought after young professionals“My family can nally understand what I do!” The Solution Dene and articulate Red Oak’s values, purpose and beliefs Deliverables that create a dierentiated brand identity, including: A re-engineered website High impact recruitment tools Positioning Red Oak Strategic Portfolio Managers as an elite force Extending brand assets into the workplace to infuse it with pride and p

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