Global Marketing Training Interactive training and engagement activities empowered attendees be accountable and lead in their local markets Challenge and Goals Roll out a new Marketing System encompassing multiple categories and products to ve global regions. Design consistent and easy to execute brand experiences for multi- cultural audiences in dierent cities and environments. Create opportunities that empower attendees to own, customize, shape and lead the new marketing plan in their region. Highlights Pre event engagement campaign captured the voice of the attendee. Custom branded extensions (t-shirts, name tags, banners, posters, graphics) were provided to each location to motivate and encourage a shared global commitment Targeted video modules featuring music and animated graphics

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