THE CHALLENGE The best candidates go off the market in weeks—if not days Software enthusiasts know Box as an exciting and well- respected brand, but according to Harry Dannenbaum, Lead Technical Recruiting Manager at Box, “While we do well with people that have heard of us, we don’t have the same outreach ability to consumer-driven candidates from Google and Facebook.” To create opportunities to educate highly sought-after technical candidates about Box, Dannenbaum’s team had to get to them first—before they were approached by the competition. Dannenbaum shared, “Everyone you talk to has six or seven offers at this point, and is interviewing at Google, Facebook, AirBnB, or one of the smaller startups. Engineers can go through the interview process in just 2–3 weeks, so

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