After a merger consolidated back-office operations, a major Japanese beverage supplier turned to citizen development to drive digital transformation and reduce reliance on costly external automation partners. Empowering employees through training and hands-on automation development, the initiative led to 600 automations—half built by citizen developers—saving 300,000 hours annually. With 850 employees trained and 150 actively building solutions, the company boosted frontline digital literacy and created a scalable model for bottom-up innovation, positioning itself to embrace future reforms with greater speed and enthusiasm.

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