Merry People, an Australian gumboot brand, partnered with impact.com to scale global growth and diversify its marketing. They launched a partnership program targeting influencers, publishers, and loyalty platforms. Using impact.com’s tools, they optimized campaigns in real time and expanded reach in the US and UK. Notable successes included top-performing affiliates like North Shore Mums and features in The New York Times. In one year, they launched 334 partnerships, doubled revenue in three regions, and achieved 25% stronger ROAS while building brand credibility and entering new markets.

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