SUCCESS STORY: 12301 Boosting the China tourism experience to a new level Genesys and 12301 dramatically improve service to China’s travelers Meeting customer demand in a growing tourism market billion by the end of September of 2016. In 2015, more than 134 million Chinese tourists traveled domestically alone, and that number is rising along with overseas tourist travel as well. Problems associated with tourism resources, services, and regulations have also increased dramatically. With China’s massive population and the rapid expansion of tourism marketing in the region, China National Tourism Administration (CNTA) had challenges handling customer complaints. The resources that CNTA, a government agency, had for managing customer services weren’t sufficient to meet the e

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