Celesio case study | PAGE 1 Business Challenges - A new, cohesive team that includes existing employees and new recruits - An understanding of working styles at individual and team level - Success and a results-driven team Company Profile Leading premium drinks manufacturer diageo sells some of the most well-known alcoholic brands across 180 markets worldwide, including Guinness, Moët & chandon and Smirnoff. The company has offices in 80 countries and employs over 30,000 people. Alex Smith, Marketing Manager for Diageo’s Gins Team, took over leadership of the marketing team in early 2008, bringing together a group comprised of some longstanding employees and some new recruits. Aware of the team’s very limited exposure to one another, she was keen to find a way to tran

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