FrieslandCampina case study | PAGE 1 Business Challenges - Identification and development of future managers - Multiple development tools in use in the organization - An accessible and inexpensive instrument that could be rolled out globally Company profile Founded in 2008, Frieslandcampina is one of the largest dairy companies in the world, providing millions of consumers daily with brands such as Optimel and yazoo. the company has 22,000 employees in 33 countries, and an annual turnover of €11 billion (2016). serving B2c and B2B markets, and using a market- and supply-driven approach, its structure is complex. FrieslandCampina is a matrix organization, with hierarchical lines (in business groups) as well as functional lines. The resulting structure means that emp

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