CASE STUDY Boosting Marketing Results with CRM for Members Protech CRM for Members Helps North American Spine Society Boost Marketing Efforts and Achieve Record Annual Meeting Attendance Eager to forge closer ties with spine-care professionals and increase attendance at courses and special events, the North American Spine Society (NASS) replaced its previous association management system (AMS) with Protech CRM for Members. The new system has helped NASS boost meeting and event attendance, improve data integrity and increase its marketing efforts. For years NASS struggled with its previous AMS system. Its online process for registering members for courses, events and NASS’ annual meeting was clumsy and slow, compelling most members to register by fax instead. Online registration for

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