CASE STUDY AMS Increases Data Gathering Performance New System Enables Fact-Based Decision Making and Improved Member Relationships In today’s uncertain economy, more organizations than ever are looking to make critical decisions based on hard data, not just gut instinct. American Health Lawyers Association (AHLA) is no exception. “We have a goal of becoming a much more data-driven decision making organization,” says Thad Lurie, Director of Technology. However, AHLA’s previous association management system (AMS) wasn’t able to deliver the data needed for confident decision making. Critical information was scattered across multiple databases, spreadsheets and documents, making it difficult and time-consuming to obtain and even harder to act upon. In addition, the system didn’t int

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