Boosting beer sales by mapping the in-store journey
Boosting beer sales by mapping the in-store journey
1 Pages1 © GfK 2015 | Case studies This client is a leading beer brewer in the Czech Republic. Boosting beer sales by mapping the in-store journey Situation A leading brewer in the Czech Republic wanted to understand why sales at a large hypermarket were underperforming against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior. Appr
