NOA enhances the client experience with 24/7 on-demand access to information and services. BNP Paribas Securities Services CASE STUDY At a Glance NOA, the NextGen Online Assistant BNP Paribas is one of the world’s largest banks by total assets, with a business footprint that spans 72 countries and a legacy that extends back more than a century. BNP Paribas Securities Services is a wholly-owned subsidiary of the BNP Paribas Group and is a multi-asset servicing specialist supporting the complete investment cycle on behalf of institutional clients. As part of the bank’s ongoing digital transformation, it sought a means to add cognitive and automation functionality to its client-facing operations in order to remain competitive within the financial sector. As part of this initiative, B

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