Bluecore Delivers Data-Driven Marketing Automation With Keen Keen enables customer-facing analytics, dashboards, and visualizations in less than 24 hours. Bluecore’s Mission Bluecore provides marketing automation services to retailers by tracking real-time activity on e-commerce sites and delivering highly personalized emails and display advertising for customers such as Staples, Cabelas, New Egg and Express. To deliver these services, Bluecore relies on its ability to serve up custom analytics andvisualizations to customers as quickly as possible. So when it came time to build analytics into their core product, Bluecore Co-Founder and CTO Mahmoud Arram turned to Keen. We use Keen for pretty much everything related to analytics. When we rst started, we needed to provide analytics dashboar

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