Blackwell’s boosts book sales with itim’s mobile technology Customer StoryMobile point-of-sale technology through retail software provider, itim, has contributed to increased sales of physical books and cut administrative tasks by almost forty hours a week in the busiest weeks for many outlets. The retailer has supported £500,000 sales in the last year on the new mobile devices at off-site events. The 140-year-old academic books specialist operates around 40 permanent stores across Britain and another 40 pop-up stores that open temporarily – some on university campuses for a few weeks at the start of each term and others at book festivals and conferences across the UK. Some pop-up shops might open for a few days or a week – for instance, during university Freshers’ Week. Oth

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