Biotech and Healthcare News: Five ways to inject impact into your press releases2 Biotech and Healthcare News: Five ways to inject impact into your press releases Do you wonder who the best spokesperson is? In a recent webinar, Hinda Chalew, Vice President of Product Marketing at Business Wire, brought together two experts in this area to discuss the data and techniques behind more powerful releases. Dan Beltramo – CEO of Onclusive, the data science and media monitoring company for the PR industry Kena Hudson – Senior Vice President with Fleishman Hillard, one of the world’s largest communications agencies The critical difference between healthcare and biotech and other industries’ press releases? The absence of spin or positioning. “I think communications are and should be held

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