The power of Bing Ads FMS is no stranger to digital advertising. The 25-year-old customized software developer launched its first online campaign in the early days of the dot-com era. Although FMS advertised on MSN.com, the database solutions provider didn’t optimize its campaigns because low traffic didn’t justify the time investment. All that changed with Bing Ads, which is helping FMS find a high-quality audience for its customized pr oducts

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