Case Study
Bing Ads helps light bulb retailer lower conversion costs
The power of Bing Ads When Thomas Edison invented the light bulb, he probably never dreamed it would one day become a multibillion-dollar business — or that thousands of online and local retailers would sell hundreds of variations of his brilliant innovation. One such retailer is 1000Bulbs.com, which sells old-fashioned bulbs, LEDs, compact fluorescents, halogens, rope lights and more in a crowded retail market. 1000Bulbs’ value proposition: a