The power of Bing Ads Performics is a global marketing agency that focuses on getting people to engage with a product or brand. Headquartered in Chicago, Performics sees consumers as participants. “When you look at how people interact today and how many screens they use, you really have to get them to participate with you,” says Lillian Duncan, an account manager at Performics. “You can’t just launch a search campaign and see what happens, you

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