Big Tech Brand Reaps Rewards from Long- term Partnership with Callbox THE CLIENT THE CHALLENGE ABOUT The Client distributes and markets a diverse portfolio of IT, industrial, construction, automotive, digital media, and consumer products. The company operates in seven Southeast Asian countries and is headquartered in Singapore. TARGET CONTACTS IT Manager, IT Director, CIO, Systems Administrator, General Manager, Operations Manager, CFO, Head of Finance INDUSTRY IT CAMPAIGN TYPE Call to Invite and Appointment Setting HEADQUARTERS SG TARGET INDUSTRY Manufacturing LOCATION SG TARGET LOCATION SG, PH Marketing in complex-sale verticals, such as IT and manufacturing, carries a special set of challenges. The conversion funnel is usually longer and nonlinear, and the process requires

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