An IBM ® Company SURVEY case study silverpop.com © 2014 Copyright Silverpop. All rights reserved. The Silverpop and logo is a registered trademark of Silverpop Systems Inc. PAGE 1 Big Scary cranium Drives 300% ROI for Client Alliance Bus Group About biG ScAry crAnium Big Scary Cranium is a small digital marketing agency based in Atlanta, Ga. focused on combining big agency strategy and creative services with robust marketing technolo

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