What Did Bi-Rite Think? This led to Bi-Rite’s in-store foot traffic doubling almost immediately. Bi-Rite’s website, which was previously getting very little traffic and producing zero sales, saw $20,000 in revenue within 6 months due to revamped digital strategies. What Happened Next? We used a multi-pronged strategy to increase Bi-Rite’s online presence. We designed location targeting with a hyper-local focus by aggressively bidding on paid search ads that show within an 8 mile radius around the store. This has allowed us to capitalize on local traffic and only spend advertising dollars on the most qualified consumers. Next we created unique video placement ads to show on YouTube. We used custom demographic and behavioral audiences to target local Houston consumers who were inte

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