CHALLENGE: Ronald McDonald House Charities® (RMHC®) of the Bluegrass is a nonprofit, 501 (c) (3) corporation that creates, finds, and supports programs that directly improve the health and well-being of children and their families. Because of the pandemic, Ronald McDonald House Charities of the Bluegrass had to cancel an annual in-person event they relied on to support their programs. Rather than let this setback negatively impact their work, they decided to embrace one of their core values, innovation, and create a new opportunity to replace their cancelled event. They knew they wanted to host a virtual peer-to-peer fundraiser, but they lacked a platform to raise funds on during the event. They only had six weeks to be trained on peer-to-peer tools, plan their event, and recruit

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