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Beyond the ice age! Peugeot MPVs are gaining momentum

Beyond the ice age! Peugeot MPVs are gaining momentum

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French automotive manufacturer Peugeot ran a large-scale display campaign to coincide with the premier of “Ice Age 4”, which was distributed through the portfolios of three premium publishers. Backed by sabre-toothed squirrel “Scrat” and planned by the Annalect Group Germany GmbH, Peugeot’s MPVs were skilfully presented. The aim was to increase lead generation and reduce the cost per lead. To achieve this, Peugeot invested in exter

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