BEYOND BLING: EVOLVING AN INSTAGRAM STRATEGY TO KEEP PACE WITH A CHANGING BRAND CASE STUDY +It all started with sparkle. Austin-based fine jewelry brand Kendra Scott specializes in crafting unique yet timeless natural gemstone accessories with a focus on quality. The brand’s beautiful jewelry creations lend well to the visual world of Instagram, so it’s only natural that the social network has become a key marketing channel for the company. Taking it Inside Namesake designer Kendra Scott’s creativity doesn’t end with jewelry—the brand has also expanded into homewares, creating divinely fragrant candles, minimalist jewelry organizers, and other nesting goodies that add visual interest to any living space. In light of these additions, the social team at Kendra Scott was tasked with

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