Betty Crocker wanted to take its strongest retail brand to test in the food service market place.
Betty Crocker wanted to take its strongest retail brand to test in the food service market place.
1 Pages42 Westwood Road - Lincoln, RI 02865 – Voice: 401-722-2727 - Fax: 401-722-2777 ggg BETTY CROCKER_________________________ Situation: Betty Crocker wanted to take its strongest retail brand to test in the food service market place. Their Need: Operations & Product Development Primary Services Provided: • Develop menu, products and services • Design and create all recipes • Coordinate all related operational procedures to deliver the brand integrity • Develop total systems operational infrastructure from guest service to product preparation and production management • Coordinate development of the menu board • Coast all recipes and develop retail pricing • Establish theoretical food and operations costs • Provide design direction • Approve and review equip
