Case Study
Betting the Company: A GCI Success Story
in collaboration with The Situation When you’re already a major player in a market the size of Alaska’s — at 591,004 square miles, as big as France, England, Spain and Italy combined — you make changes that directly affect customers very carefully. But when you give yourself a nine-month deadline to implement the biggest systems overhaul in company history, you also need to move fast. That was the situation in which General Communication, Inc. (G