Case Study
Betting on a cloud-based architecture to deliver a better customer experience
www.talend.com ©Talend 2017 · EN Formed in 2016, Paddy Power Betfair is the world’s largest publicly quoted sports betting and gaming company. Paddy Power Betfair operates four brands—Paddy Power, Betfair, Sportsbet and TVG—that bring “excitement to life” for five million customers worldwide. As an international, multi-channel operator, the company is online-led, mobile-led, sports-led and focused on regulated markets. Paddy Power Betfair is listed on the FTSE 100 index of the London Stock Exchange and has 16 locations across the globe. Requiring near-real-time access to very large data sets Sports betting and e-gaming companies like Paddy Power Betfair (PPB) operate in a fast-paced and highly competitive market. They’re open 24/7/365, and are constantly striving to provi