Life sciences leader uses Adobe Marketing Cloud including Adobe CQ to create and deliver rich, engaging digital content to audiences across devices worldwide Royal DSM is a global life and material sciences company contributing important advances in health, nutrition, and materials. With more than 22,000 employees and revenues of approximately $11 billion, DSM provides innovative solutions to improve and protect conditions that drive economic prosperity, environmental progress, and social well being—making the quality of life better for people today and tomorrow all over the globe. As part of a corporate rebranding program, the DSM marketing team looked at how it could better engage customers and increase sales leads through increasingly popular digital channels, including its p

Join for free to read